Creating Champions for a Cause
Sam Daley-Harris on ‘Reclaiming Our Democracy’
Sam Daley-Harris knows quite a bit about using advocacy to effect social change. He is the founder of the anti-poverty nonprofit RESULTS, the organization's Microcredit Summit Campaign, and the Center for Citizen Empowerment and Transformation—as well as a longtime Bread for the World member. Daley-Harris is also the author of Reclaiming Our Democracy, in which he offers ordinary citizens strategies to become powerful advocates. He recently released the 20th-anniversary edition of his book, which issues a challenge to organizations to provide a deeper level of empowerment to their members.
"There needs to be an understanding on how to coach volunteers to go deeper with their advocacy," he says. "I spent the first 31 years of my life like most people — hopeless about solving big problems. I got involved in [California anti-hunger nonprofit] the Hunger Project in 1977 and met my member of Congress, the late Bill Lehman (D-Fla.) about a year later. He’s the one who told me about Bread and urged me to join."
Daley-Harris says he "cut his teeth" at Bread for the World, where he was introduced to advocacy work, then went on to found RESULTS in 1980, and wrote the first edition of Reclaiming Our Democracy in 1993, based on what he'd learned about grassroots activism. The updated version of the book still focuses on strengthening advocacy efforts but includes new information on using current technologies and social media in advocacy work. Daley-Harris says that although social media has expanded advocacy efforts in many ways, it's still important for nonprofits to offer their volunteers a way to engage that goes beyond a mouse click. Namely, organizations must offer their activists "a deep curriculum and rich support" — in other words, prepare advocates with useful information and offer them help in engaging with their elected officials.
He says the Bread model of not just asking advocates to sign an online petition or send a form email, but encouraging them to contact members of Congress through personal letters, phone calls, and in-person meetings — as well as writing letters to the editors of local papers — is key to "creating champions in Congress and in the media."
"If someone is in an organization that does significant online 'mouse-click advocacy,' I’m not saying to stop that," he says. "I'm just saying that if you have a million members, or half a million members, or 100,000 members, or 50,000 members, there's a small percentage of your members who want to go much deeper than that. And if you allow them to do that, major change is possible. [Those are the things] that get to the root of changing a member of Congress' position and really dealing with things like climate change and global poverty, which are systemic issues."
Letters to the editor, in particular, Daley-Harris says, are a tool that many organizations are no longer emphasizing, even though they are still incredibly effective. "Are newspapers struggling? Yes. Are they cutting back on the number of their editorial writers? Yes," he says. "But when I wake up in the morning, the first thing that I do, I wake up and I read my emails, I read Google news, and I read the New York Times online. I think we all still go to the newspaper — we just might not go to the front yard to pick it up." (See Bread's guide to writing a successful letter to the editor.)
Finally, Daley-Harris says, he learned from his time at RESULTS and his early work with Bread that advocates are capable of, and want to do, a tremendous amount of work for worthy causes. Too many organizations are afraid of giving their grassroots too much to do, but there will always be a core group who wants to do more, not less. "People really want to make a bigger difference," he says.